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If you have an online business and you’re wondering how to best publicize it, you may be weighing the advantages and disadvantages of utilizing paid advertising such as pay per click advertising; this is expensive, of course, but it can also get you results such that you drive traffic to your site.

Writing keyword articles for your own site to boost writing careers

There’s another way to advertise your business “for free,” though, and it can give you an extra dimension to your business you may not otherwise have considered. That is, if you consider yourself a writer such that writing careers may be in your future, AND you are an online entrepreneur, you may be wondering just how to make money for your business and develop your writing skills at the same time.

One of the best ways to do this is to write keyword optimized articles based upon your products or services that will drive clients to your site. You can find a lot of information about this on the Internet if this is something you decide to try. Writing articles that are keyword optimized to your products or services is certainly enjoyable, but the best part about this is that doing so is usually completely free. Article directories are looking for new content all the time, and you can usually submit your articles for free with a link to your site included at the end of each article you submit.

There are other advantages to pursuing this as a means to advertise your business, too. You get to learn more about your product or service as you write about it, you become much more of an expert on it, and you are also seen as an expert by those in the public who see your articles, read them, and then go to your website. This gives you an aura of professionalism and respectability you may not otherwise have, which again improves sales.

What about using both paid advertising and keyword article writing?

The good news is, you don’t have to choose between the two of these. If you’re just getting started and you don’t have much of a budget for advertising, keyword article writing is a great way to get your name out there and get noticed without spending any extra money. And again, it’s also going to be a boost to writing careers if that’s what you want to pursue.

Once you do get going and have a little money to spend, though, you may want to invest in some paid advertising such as pay per click advertising to in effect “hit all of your bases.” It doesn’t have to be an “either/or” approach, in other words. You can use both for best effectiveness, although it’s a good idea to play with pay per click and other paid options until you find the least expensive way to use these services to greatest effect.

In short, writing keyword articles for your own business is a great way to jump-start your own writing careers — or help a friend get started, if you so choose. You can start by writing keyword optimized articles if you don’t want to spend “extra” money on advertising when you’re first getting your business going, and then add pay per click and other paid advertisement options once you’ve got a little bit more of a budget to spend on advertising.

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